Top 5 Summer Merch Ideas to Boost Your Business This Season
Summer is more than just sunshine and vacations—it’s one of the best times of the year to get your business in front of more people. Whether you’re hosting a company event, sponsoring a local festival, rewarding your team, or running a seasonal promotion, custom merch is a smart, strategic way to keep your brand visible and top-of-mind. At Coast Embroidery, we’ve helped hundreds of businesses create branded apparel and promo items that people actually use—and remember.
Here are our top 5 merch ideas that every business should consider this summer.
🌞 1. Lightweight Logo Tees
There’s no better warm-weather staple than a comfortable, breathable T-shirt—and when it’s branded with your logo, it becomes a walking advertisement. Lightweight performance or cotton-blend tees are great for giveaways, summer events, team uniforms, or staff appreciation gifts.
Why they work:
High visibility: your logo goes wherever the shirt goes
Comfortable & wearable: more chances for exposure
Affordable for bulk orders
Pro Tip: Opt for moisture-wicking or UV-protection fabrics if your audience is active or outdoors often.
Best Use Cases: Gyms, food service staff, events, youth programs, and summer promos.
🧢 2. Custom Hats & Trucker Caps
Sun’s out? Hats on. Embroidered caps are among the most requested merch items—and for good reason. They combine function (sun protection) with style, and they give your logo prime real estate right up front.
Popular Options:
Dad hats (classic & relaxed)
Trucker caps (great for casual wear)
Bucket hats (a trending favorite!)
Why they work:
Loved by all age groups
Easy to embroider with detailed logos
High repeat use = more impressions
Pro Tip: Offer a few colorways to let your audience pick their favorite.
🧺 3. Branded Picnic Blankets or Tote Bags
Summer is the season of movement—think beach days, concerts, farmer’s markets, and park meetups. That’s why branded totes and picnic blankets make a big impression. They’re useful, fun, and keep your brand part of everyday summer moments.
Why they work:
High-perceived value
Perfect for giveaways or client appreciation
Great canvas for big, bold branding
Use Cases: Hospitality, real estate agents, yoga/wellness brands, and local events.
Pro Tip: Want to stand out? Add a clever summer-themed phrase with your logo (e.g., “Bringing the heat since [Your Business Name]”).
🧃 4. Personalized Water Bottles & Drinkware
Staying hydrated is a summer non-negotiable—and if you can make that happen while promoting your business, you’re winning. Custom tumblers, water bottles, and insulated mugs are always a hit with customers and employees alike.
Why they work:
Used daily = constant brand exposure
Durable = long-term value
Environmentally friendly options available
Best Uses: Tradeshow giveaways, staff gifts, customer reward programs, and health/wellness industries.
Pro Tip: Choose BPA-free and dishwasher-safe options for quality people remember.
👕 5. Matching Sets for Team Events or Giveaways
If your team is attending or hosting any events this summer—think community markets, pop-ups, trade shows, or company picnics—matching apparel makes a huge difference in professionalism and brand impact.
Why they work:
Boosts team unity & morale
Creates a consistent, branded look
Great for social media content and photos
Popular Sets: Branded tee + cap, tee + tote, or full coordinated outfits.
Pro Tip: Bundle matching sets for giveaways or influencer collaborations to increase reach online.
Final Thoughts: Summer Merch Is an Investment in Your Brand
Merch isn’t just swag—it’s a smart marketing tool that builds recognition, loyalty, and customer love. With the right mix of seasonal style and functionality, your summer merch can leave a lasting impression long after the season ends.
At Coast Embroidery, we specialize in helping small businesses create custom, high-quality merch that fits their brand and budget. From design to sourcing to customization, we make it easy.
Let’s make this your best summer yet—DM or email us today for a custom quote!
📧 Info@coastemb.com
📍 Serving Southern California & shipping nationwide
